Keep Casting was founded in March 2025 by three lifelong friends—Taylor Dollins, Jerry Guerrero, and Brandon Wood—who grew up together in Granbury, Texas. Each of them took their own path, but the outdoors was always a constant. Fishing, boating, and time on the lake weren’t just hobbies—they were a way of life. No matter where life took them, they always came back to the water.

What began as a simple reminder when the fish weren’t biting—“keep casting”—evolved into something bigger: a mindset worth sharing. Keep Casting is more than a name. It’s a way of thinking that applies far beyond fishing. Starting a business isn’t easy, but just like every cast, every step forward is a chance to make it count. That’s what drives them.

At its core, Keep Casting is about creating moments that matter—on the water, in the outdoors, and with the people you’re with. Looking ahead, the mission stays the same: keep delivering real, meaningful experiences, keep growing with purpose, and keep sharing the mindset that started it all—while always staying true to where it began.